Giving extra focus to a costumer in order to classify a business in not a new thing. Over the past decades, brands have rocketed to iconic status by doing just that. Brands such as; Disney, Starbucks and Apple. The difference today is that empowered consumers and buyers are demanding more. They do not only demand cheaper price, but also a better service. According to a 2010 American Express study, Americans are willing to spend 9% more with companies that provide excellent service. There is also a study stating that most costumers said that costumer service is a must but only few of them said that they get the service that they deserve. This explains why iconic brands with costumer experience beat their competitors.
It is best for you to get to know your employees, specifically those who are in the customer-facing position. This will help you to know if your employees know you brands very well.
Of course, brands who focus on their costumer experience would really receive a lot of benefits. PowerPoint presentations can’t make experiences happen in an instant. It happens when all the part of your operation works hand in hand with each other, this is the part where you can achieve what your costumer wants. Understanding the desires of your costumers is very important especially when you want to have a good costumer experience. Understanding which promises are most important to your customers, then aligning your organization to make and keep them, is the leader’s most important role. When what the customers want most is what the business does best, the ‘rising tide effect’ kicks in and everyone benefits.
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Brands with the biggest costumer experience are those who have high transaction, multiple branches and branded locations. Retailers (any business with a cash register, really), healthcare facilities, entertainment companies, hospitality providers (including hotels, restaurants, and travel providers), and professional services firms are the fast-adopting users. For inbound sales, design centers, ales procedures and mobile applications, customer experience are tend to be practiced by industrial firms and buyers.
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Nothing is more critical to your company’s success than the ability to deliver superior customer experiences-time after time. Those experiences don’t come in surprise. When customers turn into enthusiastic advocates, the companies that serve them enter the ranks of some of the world’s most enviable brands. You will get loyal endorsement when you enhance a costumer’s experience. It will have an easy delivery if there’s a formulation of single design for both customers and employees. It is important to know how to tell a brand story creatively, in that way, you may be able to add a positive impression to your brand, you can earn advantages and you can make your brand remarkable.