Guide to Writing Business Blogs
Writing a blog is one of the avenues for expressing your thoughts and feelings about issues, but if you are to write a blog for your company it takes more than just expressing your thoughts, but it has to be geared on making your company have a positive impact on those who would be reading it. So if you have a small startup business and there are things you want to say on social media, whatever it is that is on your mind will definitely be heard throughout the industry.
If it is a strong online presence that you are after, then a business blog will help you do that. A business blog adds pages to your website that are very useful to customers and potential ones. If you want your business website to attain a high rank in search engine results pages, then a business blog can boost your website’s SEO to attain just that.
If you want to increase your online exposure through your blog, then it is important that you have a social media manager to help you. If it is not possible to find a social media manager, then what you can to is to hire a local marketing agency to help you promote you blog. So before approaching a social media manager or a local marketing agency, you need to polish your business blog first, and below are some ideas that you can use for your business blog.
A great feature for your business blog is an interview with your employees to let your customer know what they have to say about working in your company. When you are choosing who among your employees to interview, choose someone who has been there for the longest period of time and someone who is outspoken. What you can do here is to get your employee to answer some questions about working for your company, record the responses that he make and publish a series of podcasts from this interview that will give your customers a better understanding of what you company is like from an employee’s point of view.
Your blog post should make people excited to buy your products. Present videos of your upcoming products and the next thing you will know, customers are asking for technical specs and other detailed information. You can draw worldwide attention to your company if you tease them with specs or concept drawings so that they become curious and ask a lot of questions. This will be good for your business blog.
If you are having sales then people need to be informed about it. Despite the sale, there will be people who will pay the price of your products. You don’t want your followers to miss the sale, so post in on social media. Because of this, they will be happy that they are following you in social media.
You should also add progress updates to your blog post. Your latest products or services should be published.