entrepreneurs in Oregon are known to face numerous challenges. Over the last few years, the burdening problem has mainly been that of paying higher tax rates. Unfortunately, the new tax plans seems to stir the problem for business owners in the area. That has made entrepreneurs to find other marketing techniques to reduce their expenditure. Below are some marketing strategies that have the potential to be embraced in 2017.
A good strategy for guaranteed success is that of outsourcing. Nonetheless, the strategy comes with its fears. Many organizations consider it an unnecessary expense as all plans can be executed internally. Despite the fears, it is a strategy that will be trendy in the industry in the future.
The popularity will not only be in Oregon but also in other states. Although the Trump presidency is limiting the outsourcing strategy by protectionist laws, it has numerous benefits to small business owners. The only aspect that could restrict this trend is heavy taxation. This can cripple the economy as a result of businesses having high operational costs. Moreover, companies have an understanding of the advantages of hiring experts that are knowledgeable about new strategies. It is for this reason that many businesses bring consultants such as Silverback Strategies to create new techniques and come up with clear objectives. Hire dependable consultants to avoid wasting time and money. Ask for referrals or research online if you want reputable professionals.
Businesses have also embraces mobile based strategies. Small companies benefit more from mobile traffic than the normal. Any company with a website cannot lack a single responsive layout this days. Hence, many are optimizing their websites to include mobile search and improving on features such as user experiences and form entry. Mobile strategies also comes in handy in advertising where companies can reach thousands of mobile users and create a local reputation.
One more effective approach is content marketing. Previously, it was considered marginal but it is now a favorite for businesses. Organizations know the benefits of SEO features and modify them to match company needs. Companies value strong and updated blogs as this is a way to sell fresh content to their audience. They also realize the value of guest blogging where they share free content.
Video advertising is common as well. Small firms can send videos through platforms such as Facebook and YouTube. Research shows that videos attract seven times as many clients as other content.
Most importantly, customer retention is critical. This can be done by having loyalty programs in place. The tactic is applicable to small and large institutions such as banks. For instance, banking institutions post adverts and videos showing their effect in the community and that extends their popularity.
Organizations want to become competitive in 2017 by adopting new marketing strategies. The tactics should focus on direct connection with clients. They should include loyalty programs and social media interaction.