Law Firm Marketing Consultant
When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. These restrictions do not apply to those other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
Here are some guidelines on how to go about hiring a law firm marketing consultant.
Consider if the Consultant is a Lawyer as well
A consultant who is a lawyer gives you the guarantee that they fully understand where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. Legal firm marketing is completely different from any general business marketing. In law firm marketing, you have to follow the State advertising rules, as well as work with the public’s perception on legal services and lawyers, which is not the case with other service professionals.
The Flexibility of Their Payment Structures
While the majority of legal firm consultants charge their services on an hourly basis, there are those that charge on a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Does the Consultant consider your Personal Preferences and Personality?
There several marketing techniques. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. If you do this, you will be following through the marketing efforts from a place of integrity.
You can use several ways to have people know you, trust you and like you, but only through ways that resonate with your personality, business goals, and preferred mode of communication.